A big debate in the online world is whether SEO or creative content is more important. We’re going to take the time to put this issue to rest once and for all. You might be surprised by the answers detailed below, but one thing is for certain – quality content goes a long way in making it easier to build an audience and make money online. Intrigued? Keep reading.
Reasons Creative Content > SEO
Let’s take a look at some specific ways that creative content is more than SEO.
People Aren’t Stupid – Well, some of them are perhaps, but you can’t fool all of the people all of the time. Most SEO tricks work for a little while, but they’re not a very sustainable business model. If you really want to succeed, you’re going to need to actually take the time to be creative and come up with content that people are going to want to read because they find it useful, entertaining – or both.
Smarter Search Engines – Another reason that quality content is better than any SEO techniques is that the search engines are getting smarter all the time. Soon they may have artificially intelligent bots that scan the web for “real content” and not that produced just with ranking in the SERPs in mind. This seems far fetched right now maybe, but don’t ever forget Moore’s Law!
Creativity is Viral – If you have a really creative idea and produce content around that idea, you’re going to find that it has a very good chance of going viral. If this happens, you’re going to reap the benefits of a large audience without having to spend money on advertising or spending time coming up with SEO schemes. Creating something that people actually want to share isn’t easy, but it’s definitely worth the effort.
SEO is Dying – Okay, we don’t want to cause a controversy, so let’s change that to Black Hat SEO is dying. Search engines want webmasters to make it easy for them to crawl their sites, but trying to trick them is not welcome. Bad SEO is dying, but good SEO relies on creative content. And this is why quality content is going to trump any SEO method you’ve read about past, present or future.
Taking the above points to heart, you’re going to be able to see success more easily online. Whether you’re just trying to grow an audience or you’re concerned about generating revenue, the tips in the list above will help you see better results. If you have your own opinion about whether creative content or SEO is more important, be sure to write up a comment to explain your opinion.
[box_light]Brandee Branson once ran an online book store and made a lot of money. It worked out great for her because she loves to read and got free books all the time.[/box_light]