Real Estate Digital Marketing

Needless to say, today’s buyer is more tech-savvy than ever before. He unabashedly uses technology to get through his everyday problems, be it taking home groceries or choosing a property to invest in. Latest research on people using mobiles to buy stuff shows that about 48% of buyers use their smartphones to find a property worth investing in and only a quarter of every 100 (<25%) check out a property through print ads.

This is also not a hidden fact that most (~80%) still take advice from real estate agents in their property selection process. However, independent listing websites and mobile apps from companies like Zillow are a proof that there are smarter search technologies and applications that are rising up to replace agents.

As a result, we also see a drop in the median age of first-time buyers (almost 32 years now), which shows that buyers now feel more comfortable at an early age in property investing.

This shift could also be attributed to the rising per capita income, as the median household income of these first-time buyers, is to 65000 USD.

If the current Google data is to be believed, even the aged buyers are now moving towards mobile-based systems to shortlist investment-worthy properties. Google’s mobile search data suggests that the search engine receives 40% of real estate queries from mobile. It shouldn’t come off as a surprise that in a few days the popularity and traffic graph skews towards mobile marketing.

For more such fascinating and eye-opening facts on the reasons why mobile will redefine the future of real estate and why print will go through a slow death, read on the infographic by Bluelupin below:

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Author Bio: Ashish Srivastava is an entrepreneur, a strong believer in success through high-quality, with 14 years of experience in product development. His expertise lies in strategic partnerships, talent acquisition, financial modeling and operations management. Apart from being a cloud and server technology architect, he loves photography, twitter and science fiction.