Digital Publishing

Back in the mid 2000s, the magazine ‘Monkey’ laid down the first seeds of the online magazine revolution with its rudimentary attempt at making an online magazine. The flipbook design started by this magazine continued to be the industry standard for many years until online magazine software realized the potential of this untapped industry. Online magazines make sense as most of the reading these days is done by readers on electronic devices like tablets, phones, and readers.

The PDF Styled Online Magazine

The first adopters of this technique made basic changes to the print design and put clumsy PDFs which did little to increase adoption over print publishing. These online magazines faced design challenges and also offered little in terms of interaction with clients.

The comments box that followed articles was the only form of interaction offered by this mode of publishing. The pages loaded slowly as PDFs weren’t exactly Internet friendly and hence weren’t accessible from the limited speeds from mobile Internet. They had a limited run with most major magazine houses as the revenues that they created exceeded their costs.

Advent of Online Magazine Software

Then the game changers like Ceros arrived which delivered a whole new experience in terms of user generated content, increased levels of interaction and support for videos and slideshows. Advertisers realized that this form of magazines offered them a better chance of showcasing their products and conveying the features of their products to the customers.

Magazines that provided these features were better lookers than the dull fare put up by PDF style magazines. Increased Internet speeds in recent years with LTE offered them a license of creativity for including videos and feature filled slideshows in their magazines.

Online Magazines Create a Niche Market

A survey on New York Times noted that the trend in digital publishing was predicted to grow and digital readers were expected to keep growing at a steady linear rate up to 2016. It is little surprise that Ceros has managed to rope in giants such as BBC, Dennis, GlaxoSmithKline, and Tesco in to using its online magazine software.

Conservative estimates peg the market at $8 billion while some industry estimates claim it exceeds that size. An experience which delivers analysis reports that include data such as page views, time spent on a page has helped it to put the PDF online magazines out of business in most categories.

Future of Online Magazines

Taking the example of the British magazine Top Gear, it has repositioned itself in such a way that its iPad edition is more the soul of the magazine house rather than the print version. Publishers are registering new lows in the sale of print magazines and this trend is both in the subscription as well as over the counter sales. The level of interaction offered by the iPad app of the Top Gear online magazine has made it the number one app in the car magazine category in the Apple iStore. This trend is likely to spread on to other categories as the use of online magazine software increases.

Ceros is an online magazine software that offers a free trial to use its excellent features to create a DigiMag for your business for a month!