Marketing a business is never an easy process. It requires patience, time, discipline, and a major learning curve, lessons that apply to your company’s web presence as much as anything else.
Internet search engines are always updating their optimization (SEO) practices, keeping companies on their toes when it comes to online marketing. As a result, some businesses continue to use completely outdated SEO practices. The following are some SEO mistakes you’ll want to avoid.
One area that has been impacted by updates to search engines is keywords. When content is written only for the search engines and not for the reader, it rarely makes sense. A keyword helps to rank a page by giving it visibility, but you need to be careful about keyword stuffing. A poorly constructed website will kill your company’s web presence in a hurry. Always focus on creating content that adds value to the Internet and to your website. Keyword stuffing is a shady tactic that has no place in the online marketing world anymore. Repeating a word is not going to boost your rankings. If anything, Google and other search engines will ban your website from their directory listing due to keyword stuffing.
Another place you have to be careful with is the links from your website. Broken links result in an error message. It frustrates the customers, and it shows search engines that you don’t actively manage your website. Regular maintenance of your website can help you prevent broken links and avoid getting you trapped on Google’s bad list.
Never copy content from another website. If you are creating content and you need to add a link to a source, that is fine, but never plagiarize. Perform regular SEO audits of your website to check on your content, and make sure other websites aren’t stealing yours. Create original, engaging, and compelling work to remain relevant with the customers. Google will bury a website in their rankings if they detect a lot of duplicate content, and they often ban the website entirely.
Inaccurate Meta Descriptions
When working on SEO on your website, always include meta descriptions for the different pages. The meta description will appear in the search engine results, and it’s basically a small sampling of what the customer will read if they click on the link. You only have 160 characters to work with, so make them descriptive and compelling for the customers.
Inaccurate Page Titles
Some websites have page titles that are exactly the same for each page; you need to create different titles for each page. This will help search engines correctly index the page, and it helps users know that they are clicking on the right page.
Avoid using the meta keywords because they do not add value to your website at all. There are a number of programs that still contain the meta keyword section. Avoid using it and focus on including relevant keywords naturally within your content to maintain a higher ranking with search engines, and with your customers.
[box_light]This article was written by blogger Ryan Stewart. He has an enthusiasm for sharing is knowledge of blogging with others who are new to the game of blogging. If you don’t have time to do it yourself then check out competitive web design pricing with FuelFX.[/box_light]