Networking is one of the easiest ways to gain the right amount of capital for your Glasgow business. If you can connect with a suitable investor and convince them to finance your commercial ventures, you will have a better chance of success. How can you increase the odds in your favour though? After all, you need to convince someone to hand over their hard-earned money to support a business plan that is just in its initial phases. The key here is to plan an investor meeting that combines the right sort of ingredients and creates a productive, persuasive atmosphere for discussion.
- Do your research. Before meeting with a Glasgow venture capitalist, learn as much as you can about them. Have they invested in your market before? Are their currently active? What size of companies have they financed in the past? They may even limit investments to certain stages of development. By looking at their goals and history, you’ll then work out what angle you need to take to persuade them to provide the right capital.
- Meet with the right person. Since you might be dealing with a venture capital firm, it is crucial that you deal with someone who has the ability to make decisions. Talking to someone low down in the organisation wastes time and can cause erroneous communication. Also make sure the person you’re meeting with has knowledge about your industry so you can better discuss the intricacies of your proposed business plan.
- Start the presentation strong. Give them a short summary of what your plans are, going over the key points in the first slides. In this way, they will have a good idea of what you’ve proposed before you even go into the details. Choosing the right Glasgow office rental can be a good choice here too, as you’ll gain a professional meeting environment in which you can discuss these important financial matters. First impressions last, so make sure you start the meeting in a strong, confident manner.
- Show your knowledge. Since you’re thinking about starting up or expanding your business, you need to display some awareness of the customer base you’ll be dealing with. Showing that you know about your target audiences, including their needs, wants and current trends, the investor will see that you have the knowledge to properly market your new Glasgow product or service to these individuals. This will boost their confidence in your chances of future success.
- Be flexible. Even though you’ve created your new investment proposal, you have to accept that you may not be the best person to manage the project. If the venture capitalist you’re talking to suggests that you bring on another CEO to handle matters, at least think about their advice. Your primary goal should be to give your new business endeavour a better chance of success; whoever is at the helm shouldn’t really make a difference in the matter.
- Be open about your aims. The first thing that any investor wishes to hear about a new venture is that it will boost their finances. Remind them that your main goal is to increase value for the shareholders. This will settle their fears and hopefully encourage them to provide you with the funds you need. Also go over your exit strategies, as there’s always a chance of the project going awry. Having a backup plan is essential to create investor confidence from the beginning.
By planning this all out, you now have the recipe for a successful investor meeting in which you can gain the capital for any future business proposals.
[box_light]Eloise Wilkinson is a writer from Regus, a premier provider of commercial lease space worldwide. To know how you can arrange for a Glasgow office rental, visit regus.co.uk.[/box_light]