There are a lot of people telling newbie bloggers to forget about SEO because it’s dangerous. You might hear that building up your traffic by ranking in the search engines is the same as building your business on quicksand. When Google updates their algorithm you might lose all of the rankings you worked so hard for and you will have to start eating dry bread for dinner. How can you afford a juicy steak when you don’t have any visitors to buy your products?
If you listen to what they say it could damage your business because SEO is very important. You shouldn’t rely on the search engines for all of your traffic, but you still need to be trying your best to rank for as much keywords as possible. People can come up with some pretty convincing arguments that might leave your scared to touch SEO, so we’re going to look at some of the reasons why it’s so important. Only you can decide what is best for you and your website.
More people will know about you
Nobody will know you exist unless you go out looking for them, but when you’re sitting on the first page of Google you will be noticed more often, even if they don’t click through and look at your site. They might be searching for keyword terms that relate to your niche and every time they look for something your domain name will pop up. Sooner or later they will eventually click through to your site because they will want to know who you are.
You become an authority
The majority of people have no idea how the search engines come up with their results. Most people playing around on the Internet will use Google because they are a trustworthy business. If Google has decided that your website is good enough to be at the top of their first page it means you will be viewed as an authority. Why else would you be there? Even if you’re not an expert you can be viewed as one and it will increase your profits.
Reaching more people
We’ve just talked about this, but most of the people searching online will use Google to find out about things. They won’t be on forums and they might not read any other blogs. The only way you will reach these people is if your website is ranked in Google. Once these random visitors land on your website they might love it and they will come back to read your content every week. Eventually they might buy from you and it was all because they found you through a search engine.
Sit back and relax
Once you rank highly for some keywords you don’t have to do anything. You can just continue publishing new posts and delivering quality information to your readers while the traffic keeps on coming. It’s one of the best ways to free yourself from constantly having to drive traffic back to the blog, so you can spend your time more wisely. Just keep in mind that eventually you will have to build more backlinks to hold onto your rankings once other websites catch up with you.
If you start getting a thousand new visitors one month that might increase your profits without you having to do anything. You suddenly get another thousand visitors the next month and your profits increase again. Every time the search engines increase your rankings it can automatically increase the amount of money you make. That is why so many website owners become rich beyond their wildest dreams compared to the people who open physical stores.
[box_light]This article has been authored by Nancy Baker, she is a freelance blogger who is currently writing for 7strategy.com, a professional SEO service provider. She is a music lover and loves to play the violin. You can also follow her on Twitter @Nancy Baker.[/box_light]