If you want to give your existing travel website an overhaul, the first thing you will want to do is find a designer with experience. They will have a good idea about what should go on your site to make sure it is up to scratch and that it compares favourably with competitor sites.
Once you find a travel website designer who you want to work with, make sure you discuss these five essential features that should be included on the site.
1. Inspirational images
The travel industry is about inspiration and making dreams come true. Not all travel sites will rely heavily on images, and a booking engine won’t need them as much as a travel agency. But images will always feature heavily.
In most cases your website designer will source these for you, but if you prefer, you can find some original photos, take them yourself, or get a photographer to take them for you.
Once displayed on your site, they will inspire your visitors as soon as they arrive.
2. Great content
Most travel sites will require high-quality written content, and one the best ways to do this is in a blog. You can then create engagement by encouraging comments from our visitors, and this can create a greater sense of community.
Use social media integration as well to encourage greater sharing of your content. You could even encourage user-generated content such as travel stories from your customers.
3. Multiple payment methods
If you sell products directly, you want to make it as easy as possible for your customers to buy from you. You can do this by using a number of payment methods such as credit card processing, PayPal and other online wallets.
The more you can offer, the better, because then everyone can choose the option that works best for them.
4. Various contact options
Try to provide a number of contact options on your website to encourage people to get in touch with you in the way that suits them best. This could include:
- social media;
- live chat.
Use as many as possible to encourage visitors to contact you with their questions.
5. Responsive design
Websites should be mobile friendly these days, and this is especially important for travel websites. But if you want people to access your site on the go, you have to optimise the experience.
The best way to do this is through using responsive design, which is the preferred option for many website designers. Using this, you only have one website to update. It will also look good on any device, and it is a great option for improving your SEO.
Other things you could include
There are various things that you could include depending on the type of website. For example, if you are a hotel booking engine, you may want to provide customer reviews. You may also want to include features like a calendar, GPS services and a flight tracker depending on the type of site you run.
Make sure you have these five features
These are five of the most important features for travel websites, so make sure you discuss them with your web designer. You may not need all of them, and there may be others that are more suitable, but this depends on the type of travel site you run. These five, however, are a great place to start.